Monday, 27 September 2010

Genre As A Marketing Tool - Horror

The Let Me In film poster (situated left), is a slightly subverted, but still expected poster of the horror genre. The character Abby, is seen making a 'snow angel', while wearing a white night gown, this traditionally represents purity and innocence. But this can be seen as tainted with the blood spots in the corners, and the blood style font which is in the traditional red color for a horror title, and it's really flushed out on the white background. Which is the same for the tag line 'Innocence dies. Abby doesn't', it's in red font against the white background, and it creates suspense, as you wonder what Abby could be.
Also the fact that the character represented is a girl, subverts the theories of Propp and to a certain degree Mulvey, the poster suggests that Abby isn't a weak character as most people would assume, thanks to the blood and the tag line. Barthes' theory os semiotics could be applied with the snow angel (Signifier), which displays innocence and purity (Signified).

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