Monday, 27 September 2010

Genre As A Marketing Tool - Teen Comedy

The Scott Pilgrim Vs The World poster (featured left), has bright colors, animated stars, and what could be described as jolted font, which appeals to a younger audience. Also the tag line 'An epic of epic epicness.', is juvenile and humorous. All these combined would tell the onlooker it's going to be a comedy, film for a younger audience.
The film has also been described by critics as one for the wired generation, that grew up on MTV and video games, and the poster reflects that judgement.

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