My group has decided that our film will be a 15 certificate, as our designated target audience is the 15-25 years old range, and will be mainly male orientated. Our audience would more probably be students, who are more likely to enjoy teen comedies.
It will be a 15 certificate as we wish to include frequent use of strong language, verbal referances to sexual behaviour and stong violence, as in accordance with the bbfc guidelines.
This relates to our target audience because frequently in teen comedies, there are scenes where characters talk about their sex life/attempt to get laid, also in our questionnaire sex was one of the highest voted "most commonly associated with teen culture". Swearing would also be frequent in our film, as teens are normally associated with being foul-mouthed.
Our film would be targeted at the Explorer (Rubicam and Young), as they are the first to try out new ideas and experiences, with our genre of film being a niche genre in the film industry, with few films having emulated it, the genre of our film also allows it to differentiate itself from other films, something that the Explorer searches for.
Are mode of address will appeal to the younger audience, because we aim to use indie music, which is widely appealing to a younger audience. And also because we are just school students in our coursework, it will help in connecting with our target audience, as they would have or are experiencing similar things at the moment.
Teen comedies that have a 15 certificate include Youth In Revolt, Kick-Ass and Adventureland.
1 comment:
How does strong language and sex references relate to your target audience? (see questionniare results)
How does this certificate fit in with the genre? - list some other teen comedies that are 15
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